In what was probably the easiest decision ever made, the social network PikesPeakSports.us and Peak Region Cyclist magazine have announced a new content-sharing agreement that will provide more comprehensive cycling coverage for Colorado Springs-area riders.
"Teaming with the wild boys at PikesPeakSports.us is a no-brainer," said David Pico, publisher of Peak Region Cyclist. "I always see the advancement of the local cycling community as something that's going to take teamwork and input from many different people."
What does the agreement mean? For PikesPeakSports.us, it means a print outlet for the cycling stories that appear on the website, plus exposure to Peak Region Cyclist's readers. The monthly magazine will benefit by tapping into the PikesPeakSports.us network, including regular posts on several Facebook pages and Twitter. For readers, that equates to more cycling features online and in print, more access to breaking news, more local ride information and an event calendar that is second to none.
PikesPeakSports.us was started in February, 2010, by local cyclists and runners Brian McCarrie and Tim Bergsten. Peak Region Cyclist was launched in 2008.
"We're totally stoked about this partnership with Peak Region Cyclist and what it means for the cycling community in Colorado Springs," McCarrie said. "With Peak Region Cyclist's print publication and our online presence, we'll be able to cover more events with greater detail and get it out to more cyclist."
One of the main goals for both organizations is community building.
"We've said from Day 1 that the top priorities for PikesPeakSports.us are, 1. Community, 2. Community, and 3. Community ... not necessarily in that order," Bergsten said. "I think David and Brian and I see that if we're working together, we can help make that happen."
The Pikes Peak Region boasts a large and active cycling community, a fact that accounts for several new cycling events coming here this year, including the Mountain States Cup mountain bike series, The Southern Colorado Tour de Cure, The Ring the Peak endurance mountain bike ride and pro cycling's Quiznos Pro Challenge.
"There's a reason the Pikes Peak Region is attracting great events," Bergsten said. "It's the people here ... people like David and many others. They love cycling, they care for each other and their community. It's a blast to be part of it."
Peak Region Cyclist magazine is available for free each month at bike shops and other locations throughout the region. Anyone with internet access can become a member of PikesPeakSports.us. All are encouraged to share photos, blogs and stories of their riding, running, hiking and climbing adventures there.
Peak Region Cyclist has started an account on PikesPeakSports.us, and a special Peak Region Cyclist page has been added to the site. To access Peak Region Cyclist's online coverage, log on to PikesPeakSports.us and click the Peak Region Cyclist logo.
Pico said he is confident the agreement will benefit everyone who rides in the shadow of Pikes Peak.
"Tim and Brian (at Pikes Peak Sports) have about as much fun with cycling and outdoors as anybody in town," he said. "They've earned the eyes and ears of athletes and weekend warriors through good old-fashioned hard work. It's time to rock and roll."
Tim, Brian and David X.,
Two years ago during our Sand Creek International Classic UCI race, the www.sandcreeksports.com web site crashed twice due to so many visits and not having enough bandwidth. So, I bought more space.
Last year, two of my sponsors called me to tell me how much they appreciated their logos in Peak Region Cyclist with our race advertising. And, again during our three-day UCI mtb race, visits from pikespeaksports.us to the Sand Creek Sports site approached 1,000 per day for about 5 days. You guys were on-site and spread results to the "World" within moments after they became official.
Now. as Sand Creek Sports, Inc. nears it's 100th race in 2011 (since 1991), you guys "join forces" just as we are trying to cut back somewhat! This means the Sand Creek Sports races and our sponsors, which includes both Peak Region Cyclist and Pikespeaksports.us, will get even more exposure and I'll have to buy even more bandwidth for www.sandcreeksports.com and tell my sponsors to expect more exposure.
So, you guys are hereby put on notice that to cover my increased costs and media and sponsors exposure, I will have to double your cash sponsorships to Sand Creek Sports! I'll bet you didn't think of that one when you teamed up for the "community!"
Great move on your part and for our cycling family here in the Pikes Peak Region!
Sand Creek Sports, Inc. and Tour of Colorado (www.tourofcolorado.com)
What a wonderful partnership, this truly is exciting news for our local and regional cycling community. Together you will form an amazing resource for our local cycling and outdoor-loving population and I look forward to contributing to the effort.
Onward and Upward into 2011!
Common Ground Cycling